We like to think that we have the traits of a good ol’ fashioned company, so despite following our online pursuits, we recently decided to send leaflets and product brochures to our customers as well (let us know if you would like one of these).
As we dusted off the postage stamps, dug out the envelopes and stretched out our hands in preparation for packing envelopes, we thought that any hold-up in getting these to our customers would be the fault of Royal Mail.
However, we were quickly reminded as to why many companies are starting to lean towards online marketing…
We noticed a few tiny mistakes in our letter and leaflet which took time to correct and re-print. Then when we thought everything was ready to go we noticed that our printers had used an old picture of the Outdoor Long Coat in our product brochure. This meant placing a sticker (by hand) on the same page of hundreds of brochures to inform you that the style would vary slightly.
Now all that had to be done was neatly fold the leaflets, package all the bits-and-bobs into an envelope, stick the stamps on and post them. But again, this took longer than we expected! You’d have hoped someone would have invented a robot that was capable of doing all of that by now, but sadly not. Instead, we poured blood, sweat, and many tears into our snail-mail marketing campaign.
We hope – after all of this – that you didn’t throw it straight into the bin upon receiving it!
So if that doesn’t deserve a pat on the back and a ‘well done,’ I’m not sure what does.